Blog Post
CAP puts the brakes on broadband speed claims - CAP standards now in force
"CAP puts the brakes on broadband speed claims" - standards now in force.
Blog Post
CAP considers new rule against harmful gender stereotyping
The Committees of Advertising Practice ('CAP') have a launched a consultation to consider their proposed new rule that "advertisements must not include gender stereotypes that are likely to cause harm, or serious or widespread offence" and are welcoming responses until 26 July 2018.
Blog Post
CAP updates its remit to exclude ads appearing unlawfully in public places
An update to the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing ('CAP Code') clarifies that marketing which appears unlawfully in public places falls outside of the Committee of Advertising Practice's ('CAP') scope.
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CAP to update its rules in light of the General Data Protection Regulation
The Committee of Advertising Practice ('CAP') has published a consultation paper proposing to amend its rules relating to data protection in light of the General Data Protection Regulation.
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CAP and ASA to crack down on misleading delivery claims and delivery charges
The Committee of Advertising Practice (CAP) has published an enforcement notice on advertised delivery restrictions and surcharges, alongside additional guidance on delivery charges.
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Court of Appeal reverses decision on whether software amounts to 'goods' for purposes of the Commercial Agency Regulations
In a significant decision, the Court of Appeal has reversed the UK High Court's previous decision, ruling that an agent selling software delivered electronically within the UK is not protected by the Commercial Agents (Council Directive) Regulations 1993 (SI 1993/3053) as it does not fall within the definition of 'goods'.
Blog Post
Advertising Rules and Online Influencers – Is it an Ad?
Increasing use of influencers to promote products makes it more difficult to distinguish between advertiser controlled content, sponsored content and an influencer's own editorial content. The ASA today announced the launch of a study into people's ability to recognise the difference and what is necessary to correctly label content.
Blog Post
Geo-blocking to be banned in the EU's digital single market – how will this impact on your brand?
On 27 February 2018, the European Council adopted a new regulation (Regulation (EU) 2018/302), better known as the 'Geo-blocking Regulation', which signifies another step in the extension of the EU's digital single market. This regulation is of particular significance to brands selling products or services online across multiple EU jurisdictions.
Blog Post
New CAP Guidance on Gambling Advertising
This week the Committee of Advertising Practice (CAP) has published two new guidance documents in further efforts to ensure responsible gambling advertising. The new standards introduce tougher standards and will be considered by the Advertising Standards Authority (ASA) when addressing complaints.
Blog Post
ASA introduces new rules to advertising codes prohibiting sexual portrayal of under 18s
In a step to further protect children and ensure that they are used in advertising in a socially responsible manner, the ASA has introduced a prohibition on portraying or representing persons aged under 18 or who appear to be aged under 18 in a sexual manner.