We wrote a blog in November 2017 detailing that the Competitions and Markets Authority (the "CMA") had launched an investigation into the sales practices of a number of large hotel booking sites. Further to that investigation and subsequent enforcement action in 2018, the CMA has announced this week that 6 hotel booking sites have voluntarily agreed to change their sales practices by 1 September 2019.
The CMA has reached an agreement with 16 celebrities following its investigation into social media influencers' failure to properly label their endorsements.
It's a wrap – CMA publishes new advertising guidance for influencers whilst the ASA and CMA gather evidence on influencer marketing and impose sanctions for non-compliance
Following the outrage caused by Instagram influencer Scarlett Dixon (also known as Scarlett London) in August 2018 for her advert for Listerine, it is no surprise that the Competition and Markets Authority ("CMA") are undertaking an investigation into whether online endorsements by influencers are misleading, and the Advertising Standards Authority ("ASA") has called for evidence from consumers in order to undertake a review of whether commonly-use indicators such as #ad are clear enough for social media users.
Hotel booking sites under the spotlight as the Competition and Markets Authority launches investigation
By David Bond and Hannah Blake With 70% of consumers searching for rooms through hotel booking sites last year, it is a common way for consumers to find the best deal. The Competition and Markets Authority (CMA) however, is concerned that booking sites may not always be providing consumers with the best hotel deal and has launched an investigation to examine whether booking sites are breaking consumer laws by misleading consumers in their search for the best hotel deal.